SunTrust Bank

SunTrust Bank was my first client after relocating back to Atlanta. In the Boston office I had just finished up work for Ally Bank so I was familiar with financial work. When I was requested to transfer to the Atlanta office, the theme song to the "Beverly Hillbillies" came to mind. Except I was getting moved home. My answer was, "Pack the car honey, we're moving home!" God I love the south. Sunshine is a glorious thing.

SunTrust is a Southeast Regional sized bank and for a bank they have a nice southern personality. "Live Solid. Bank Solid" is the tagline and all of the branding is reinforces what they stand for, not what they don't stand for. Also, the word "SOLID" is also meant to take the place of saying "You", "I" and I guess "SunTrust". It can make for some tricky writing.