Buick's - Tee off with Tiger

Imagine you had the chance to win a nine hole round of golf at Torrey Pines with Tiger Woods as your caddie. Well that's just what happened for one lucky winner. During the 2008 golf season fans got the opportunity to predict Tigers score for each tournament he played in. Instantly entering them to win Tiger's tournament Buick. Winners of the tournament Buick were entered to win the grand prize a day of golf with Tiger Woods as their caddie.

For this promotion I was involved as an Art Director. Evolved with everything from TV and print to the website and rich media OLA. Check out the work. The Tee Off with Tiger site generated a huge boost of traffic to the main Buick.com site. Results showed a great deal of time interacting with the Buick lineup and exploring all the features and image galleries.

The rich media OLA allowed users to interact with the cars as well as fill in the front nine of their Tiger prediction for that weeks tournament. It was then a simple login to fill out the back nine with the front nine already populated. Users could also get tips about Tigers past performances at any specific course from Tiger's trainer and coach Hank Haney.

When we pitched the TV spot to Tiger he loved it. We ended up creating two versions of the spot because of all the awesome footage.