United Healthcare: Medicaid Research
Transforming the Medicaid recipient experience through digital innovation, improved health outcomes, and strategic cost reduction.
Industry Vertical:
Finance & Insurance
Role & Expertise:
Art & Creative Direction
Healthcare & Medicine
Insurance Products
Product Design
Prototyping
Patient & Doctor Portals
UX/UI Design
Company Profile
United Healthcare is the dedicated health benefits (insurance) division of UnitedHealth Group (UHG), the world's largets healthcare company by revenue. UnitedHealthcare focuses specifically on providing and managing health insurance plans.
CLient
Brief
Develop digital solutions that transform the Medicaid recipient experience, improve health outcomes, and reduce operational costs for UHC members and partners. Focus on creating high-fidelity research concepts that simplify complex healthcare navigation.
The Challenge:
Modernizing Medicaid
Medicaid recipients often face significant barriers to care due to fragmented information and complex eligibility requirements. The primary hurdle for UnitedHealth Group was to modernize this journey.
- Engagement: Overcoming low digital engagement within the Medicaid demographic.
- Cost Reduction: Identifying digital interventions that reduce long-term costs for partners.
- Accessibility: Ensuring health information is accessible to users with varying levels of digital literacy.
The Strategy:
Research-Led Design
The project focused on a deep-dive research phase to synthesize recipient needs into actionable digital concepts. We prioritized transparency and ease of use.
- Digital Concepting: Developed Medicaid-specific digital concepts based on rigorous research results.
- User-Centric Workflows: Designed workflows that simplify the "Find Care" and "Rewards" experience.
- High-Fidelity Prototyping: Built interactive prototypes to demonstrate a 360-degree view of the recipient journey.
Data-Driven Solutions
The research results provided a roadmap for transforming Medicaid from a bureaucratic hurdle into a supportive digital health companion.
- Integrated Rewards: Conceptualized a "Rewards Catalog" to incentivize healthy behaviors and dental checkups.
- Simplified Search: Designed a "Find More Activities" feature to connect members with local community resources.
- Improved Health Logs: Created a streamlined "Health Diary" for tracking symptoms and visit logs in real-time.
Contact
If you're working on something that needs clarity, care, and momentum, let's talk.
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p: 404 333-4171
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